Marketing Your Department

Recruitment in the Spotlight

Recruitment in the Spotlight (RITS) is a platform for fire department experts to offer tips, share critical insights on the firefighter written and physical tests, and highlight a plethora of available resources. Marketing for the inaugural episode reached over 20,000 people by way of social media platforms, Zoom, Eventbrite and emails. Former RITS episodes can be found on the Cal-JAC Youtube channel. For more information email 

Career Expos

Cal-JAC’s annual Firefighter Career Expos are one of the most well attended recruitment events of the year. Held in Sacramento, Livermore, South El Monte and San Diego at our FCTC Centers, they attract 400+ diverse candidates at each location. Attendees range from those new to exploring the fire service and candidates well on their way to a career as a future firefighter. To boost attendance and diversity, Cal-JAC conducts a targeted social media campaign, receives local news coverage, and provide busses for high schools who cannot afford to transport their students to the event. We also ask our departments and locals to post the registration link for the event on their home page.

The Expos are family friendly, and a barbecue lunch is provided at no cost to all who attend. The candidates get an insider's perspective on what it takes to become a firefighter, try out the CPAT events, get valuable experience with FCTC's mechanical reasoning props, learn how to prepare for FCTC’s Firefighter Entry Level Written Test and get a look at "A Day in the Life of a Firefighter."

There would be no Expo without our departments’ participation. We appreciate and are impressed with the recruiters’ enthusiasm for the event and the positive interaction with the hundreds of candidates they speak to throughout the three (3) hour event. For more information email

Marketing Your Open Positions

The Cal-JAC maintains a database with over 10,000 motivated candidates. The majority of these candidates hold a CPAT Card of Completion. Contact the Cal-JAC at (916) 648-1717 or email, if your department is interested in sending job announcements to these individuals.